“One out of five searches on Google are related to location, and we want to make sure that businesses are able to be found and put their best foot forward,” says Google Maps, Earth, and Local VP John Hanke.
Place Pages are the pages for business listings that are found in Google local searches. They contain relevant information about a business from various places on the web, such as reviews and images, as well as other info the business puts up after claiming their listing.
Google Places is what Google says is “just the beginning of what’s to come from our efforts to make Google more local.”
Once you’ve created your listing you will be asked to verify your listing. You can verify your listing by receiving a pin via phone or by havening a direct mail piece sent to you.
Getting Ranked for Local Searches
Google local results are ranked primarily based on relevance, geographic distance and other factors. According to Google’s help center, business that are farther away are sometimes ranked higher than closer businesses because they appear to be more relevant to the search. Google doesn’t provide any other details about their ranking algorithm and you can’t request or pay for better rankings, but there are several things that you can do to improve your rankings.
Learn how to your business to Google Places
Apr 27th by admin
