The presence of the internet is no longer limited to a desktop computer in your office or home or a bulky laptop. Internet enable phones, PDAs, netbooks, and even portable music devices are giving consumers access to more information than ever before. By the time a consumer is ready to buy they are much further along the sales process and they have had very little direct interaction with you or your company.
The dynamics of marketing has changed and marketers now have an opportunity to reach seekers of information rather than pushing information on to everyone. It also means that having an active web presence is more important than ever.
Here are some tips to build your online presence
Tip #1 – On Site Search Engine Optimization
Almost anyone can create a website these days. But don’t stop at just having an attractive looking site, make sure you can be found in the search engines. Here are some of the basics:
1) Page Title (in the top bar of your browser) is very important in telling search engines what your site is about
2) URLor website address can contain keywords that will be picked up by search engines
3) Headings with H1, H2, H3 HTML tags are seen by search engines as more important than other text on your site
4) Page text is also somewhat important, especially bold text
5) Description – a brief description of what your site is about when you are listed in search engine results, for the reader’s (not search engine’s) benefit
6) Keywords – designated in your site’s HTML code, keywords give search engines a general idea about the content of your site
7) Links – Each link from another site counts as a “vote” with the search engine.
Tip #2 – Start a Blog
Blogging is a great way to get more traffic from you target audience. Search engines like the fresh content and a blog is an easy way to ad fresh content to your site regularly. People also like to interact with people, a blog is a great place to demonstrate your corporate culture and humanize your brand. Blogging will also allow you to engage your customers in conversation and build brand loyalty.
Tip #3 – Use Web Forms
Once you’ve generated some traffic through your website and SEO efforts, start capturing who your visitors are and asking them for their permission to send them more information about your product and services.
Mar 13th by admin
