Analytics play a very important role in internet marketing web marketing campaign. It’s important that you use and understand the analytic tools available
Remember you can’t just buy a web analytic service, read some reports and expect to improve the performance of your website. Effective Web analytics requires that you constantly analyze and, more importantly act on the information you discover.
Choosing and implementing a analytics solution can be anything but simple.
Free Analytics Tools
Google Analytics
Google Analytics is the most popular anlaytics tool out there. Google Anlaytics allows you to track and cmare all your ads, email newsletters, affiliate campaingns, referalls, paid links and keyword performance. It is also relatively simple to implement and has a very easy to use interface.
Microsoft Analytics
Beta version avaliable to adCenter Users only right now. Microsoft’s adCenter Analytics promises to deliver a better picture of your web visitors engagement from click to conversion.
Yahoo IndexTools
Yahoo’s acquired Tensa kft’s IndexTools in April 2008. The robust technology of IndexTools provides several features not found in the other “free” analytics solutions including real-time segmentation of visitors, advanced campaign management, and live cost analysis.
Open Source Analytics Tools
Analog
Analog is a free log file analysis software program first released in April of 1995. This program is similar to Webalizer of AWStats. It provides simple reporting primarly via bar charts and lists.
AWStats
AWStats is a free open source web analytics reporting tool, that works well for analyzing websites, streaming media, mail, and FTP servers. AWstats uses server log files to produce HTML reports. Data is visually presented with bar graphs and tables. Static reports can be created via a command line interface, and on-demand reports can be do through a CGI interface.
Webalizer
Webalizer provides fast, detailed analysis of log files. It allows easy configuriable usage reports in HTML format. ONe of it’s major advantages is the speed and that it will accept
Nov 13th by admin
[...] admin wrote an interesting post today on» Website Analytic Tools | What Works MarketingHere’s a quick excerptWebsite Analytic Tools. November 13th, 2008. Analytics play a very important role in internet marketing web marketing campaign. It’s important that you use and understand the analytics tools available. Webiste Analytics … [...]
admin
on December 29th, 2008Thanks for sharing these web analytical tools, and these tools can help those who want to monitor the direction of their business.
admin
on February 19th, 2009